Lincoln Park Zoo
Social Media Coordinator | October 2023 - Present

- Developed creative captions for organic posts, designed to captivate and educate audiences across all platforms
- Collaborated across departments to gather information, ideate, and produce social-first short-form video content, resulting in a 572% increase in video views on TikTok and Instagram in one year
- Increased TikTok following by 136% through strategic content planning and effective use of trending audios
- Monitored and responded to comments and messages on Facebook, Instagram, Twitter (X), TikTok, and zoolife to foster trust and build community on the zoo’s channels
- Compiled monthly reports to assess strategy effectiveness, track growth, and analyze engagement trends over time
- Promoted fundraising events through organic social media marketing to raise awareness and increase attendance

Michigan State University College of Natural Science
Social Media Assistant | January 2022 - May 2023

- Produced engaging and informative graphics using Adobe Photoshop, Adobe Illustrator, and Canva to inform the Michigan State University College of Natural Science community of current and upcoming events
- Utilized Sprout Social to schedule content and post to Facebook, Instagram, and Twitter (X) to reach a wide audience of students, faculty, and community members
- Updated and transferred website content to a new content management system to increase functionality

I graduated with honors from Michigan State University in 2023 with a degree in Experience Architecture, which gave me key skills in design, content strategy, and digital communication.

When I'm not creating stunning social content or analyzing metrics, you can usually find me cooking, sitting by the lake with a book, cracking jokes, making very specific Spotify playlists, or looking for the best chocolate cake in Chicago.