Lincoln Park Zoo
Social Media Coordinator | October 2023 - Present

- Led short-form video strategy across TikTok and Instagram, resulting in a 572% increase
in video views year-over-year
- Grew TikTok following by 136% through strategic content planning and trend forecasting
- Managed community engagement across Facebook, Instagram, X, TikTok, and zoolife to
strengthen brand trust and audience retention
- Compiled monthly reports to assess strategy effectiveness, track growth, and analyze
engagement trends over time
- Supported organic promotion of fundraising campaigns and seasonal events to drive
awareness and attendance

Michigan State University College of Natural Science
Social Media Assistant | January 2022 - May 2023

- Designed branded graphics using Adobe Photoshop, Adobe Illustrator, and Canva to
promote campus events and initiatives
- Scheduled multi-platform content via Sprout Social to engage students, staff, and alumni
audiences
- Updated and migrated website content to a new content management system (CMS) to
improve usability and information accessibility

I graduated with honors from Michigan State University in 2023 with a degree in Experience Architecture, which gave me key skills in design, content strategy, and digital communication.

When I'm not creating stunning social content or analyzing metrics, you can usually find me cooking, sitting by the lake with a book, cracking jokes, making very specific playlists, or looking for the best chocolate cake in Chicago.